May 15, 2008: All systems go, accepting new clients.

We're on a mission

...to inspire our clients to leverage the full potential of the Internet. And we're not just talking about projects, we're talking about our process; short build cycles (1-2 weeks) and frequent releases nurture real and relevant feedback, the key to informed decisions. We're evolving on a daily basis.

We specialize in

Custom Functionality

Is new software a key component to growth or essential to your new business idea? Rapid prototyping and constant evaluation can insure you only build exactly what need; nothing more, nothing less.

Analysis, Design

We can work alongside you to identify your audience and organize your content to create a lasting solution. Whether you need a completely new web strategy, or just a simple redesign, we can help.

Management

Once your site is released to world, we also offer devoted (not just dedicated) management services to keep it alive and growing alongside your business.

* Ruby on what?

We build our sites to strict web standards which guarantees you end-up with a site that everyone can use (screen readers, mobile devices, etc) and that Google will love. We use Ruby on Rails for most everything we build and we love every minute of it.

Call us

As of May 15, 2008 we're looking for a new client or two. We feel that our value is exceptional. Please, give us a call.

Loren Johnson
505-586-1293
loren@hellovenado.com
Working with Rails Profile

RailsConf 2008

Paul Haidle
505-514-0077
paul@hellovenado.com

What we're up to

King content at the Diocese of Pennsylvania

When the Episcopal Diocese of Pennsylvania lost its entire communications department in 2006 due to severe budget cuts, they turned to Venado to establish a web-based platform to serve its 40,000+ members. A custom Radiant-based CMS solution now powers the diocesan and parish calendars, website and online newspaper. We also manage the newsletter campaign and daily content. An integrated web-based database is in the works: http://www.diopa.org

The North Pole goes 2.0

A local toy shop moves from distribution to selling online. We couldn’t resist buying lots of toys. http://www.northstartoys.com/

It's not easy being Green

Our close partners and friends, the FN Group needed a new website to document their promotion of green business and their daily brushing with famous shoulders. The site is done in Ruby on Rails using Radiant CMS: http://www.fn-group.com

Top-shelf Real Estate search

Dreamcatcher Real Estate Company needed a platform to be as popular on the web as they are in the desert. Save your searches, save your listings and spend all your money on the "biggest purchase of your lifetime" http://www.taosnewmexico.com

MemberBase: Know your people

An application designed to enable communication between leadership organizations and simple maintenance of member data. We hope this project will apply to other scenarios (nfps, schools, neighborhood associations?): http://members.diopa.net

Small Press eCommerce

The Comic continues to educate the masses. Look what can be done in Shopify; they take a cut but earn their keep. http://www.minutiaelabs.com

MultiSelect / "FaceBook" List Redux

Loren Johnson | Friday, February 29, 2008

A better multiple selector, improved. InteRiders releases their Proto!MultiSelect control last week and I’ve happily made it a bit better. Not a web programmer? This article may be of little interest to you, sorry.

[+]

Freelancing for life

Loren Johnson | Saturday, October 27, 2007

Since the first day I decided to seriously pursue freelance web development I've always had a nagging thought in the back of my head telling me that I needed to get on with building a business before being forever relegated to chasing my own tail, fretting if there was enough work to pay the bills each month. Conventional business practice also dictates loudly "grow or die". That's a heavy premise for a craftsman trying to maintain a career as an independent contractor. In fact it reveals pretty clearly exactly the bias I felt against getting "stuck" as a freelancer. [+]

Socoloco and dirt

Loren Johnson | Friday, October 05, 2007

...In this Stowe Boyd article on the bust of Backfence.com he juxtaposes yesterdays buzz term hyperlocal to a more tuned version of socially local, or "socoloco" for street cred. The idea is simple -- while we each live in our own small "local" circles this circle for most of us is not as much a reflection of those people and places that are in nearest physical proximity but rather in nearest emotional and intellectual proximity to us... [+]

Social Service on Rails

Loren Johnson | Wednesday, September 19, 2007

It's a refreshing change in perspective to go from thinking on the minutiae of the web 2.0 social opportunity to the less hyped, but equally important opportunity for extending and innovating social service through online means. [+]

Rails Conference '07 is a wrap

Loren Johnson | Tuesday, May 29, 2007

I had the privilege of attending this year's Rail's Conference in my home town of Portland, OR. It's been a while since I've taken the time to show-up to a tech conference of this scale, but I'm sure glad I did. [+]

A long tail means better business

Loren Johnson | Monday, May 28, 2007

It seems to me that long tail marketing, generally speaking, is leading to better business. Diversity has been the cultural watch word for years now... [+]

No shortcut to popularity (SEO Part I)

Loren Johnson | Monday, May 28, 2007

Want to trick your way into the first 5 Google results for a search on “LA’s best realtor”? Good luck. Google and the other prominent Internet search tools (Yahoo, MSN, etc.) are constantly improved... [+]

The long tail sung by Nathaniel Talbott

Loren Johnson | Monday, May 28, 2007

...let me say that I see a great amount of good arising out of the Long Tail of things. I’m much more excited about the diversification and evolution of business practice... [+]